What is Link Building? (And Why Is It Important?)

ByBenz Seo

Mar 29, 2023
What is Link Building? (And Why Is It Important?)

Let’s start about with a quick refresher on the basics link building. back in the day, Google would count the number of links to your website as a measure of its importance. If your site had more links than others, it was probably more important than those sites. That meant it deserved higher rankings in search results. Then people realized that they could manipulate this system by building lots of low-quality or spammy links to their websites (for example, by buying them from shady “link farms”). So Google changed their algorithm so that link counts no longer mattered—only quality mattered!

At first glance, this might seem like bad news for SEO professionals hoping to build their client’s websites’ rankings: if you can’t buy low-quality links anymore then how do you get them? In reality though there are lots of ways to drive relevant traffic without resorting to shady tactics—and one way is through great old-fashioned link building.

What Is Link Building?

Link building is the process of getting links to your website. Links are an important part of SEO, and they help search engines understand the relevance of your site, as well as its authority.

There are two types of links: dofollow and nofollow. A dofollow link tells Google that you’re trustworthy; it gives them an idea of what you’re trying to say on your website by linking out to another resource or piece of content. A nofollow link means that there’s nothing special about this page–it isn’t considered high quality content by anyone (except maybe its author).

Why Do You Need Link Building?

You need links for your website for the same reason you need to be popular and trusted: it helps you rank higher in search results. Think about it–if your site doesn’t have any backlinks, how can Google know that you’re important? You won’t show up on the first page of results unless someone else links to you or mentions something about you on their own site (and this isn’t easy).

Link building is like being friends with everyone in town so they talk about what a great person/business owner/friendship guru/etc., that person is all around town! If someone has lots of friends who are always talking about them, then everyone else will know who they are too!

How Does A Link Build Work?

Link building is a process of getting links to your site from other sites. Links are important because they show Google that your site is valuable and can help people find it in search results.

Google’s algorithm uses different signals to determine how well a page should rank for a given keyword, but one of the most important factors is how many other sites link to that page (and where those links come from).

How to Build Links

Link building is a process that involves creating external links to your site. This can be done in a number of ways, including:

  • Social media – share your content on Facebook, Twitter and other social networks.
  • Guest posts – write articles for other websites in exchange for a link back to yours.
  • Infographics – create an infographic about something relevant to the niche you’re targeting and submit it to infographic directories like Visual.ly or Infographic World (this one’s my favorite!).
  • Videos – make videos related to your topic or industry and upload them onto YouTube or Vimeo so they get indexed by Google’s search engine algorithms when people search for keywords related to the video content

Link building is a great way to drive traffic and show Google that your website is valuable.

Link building is a great way to drive traffic and show Google that your website is valuable. It is also one of the best ways to build trust with potential customers, which can lead to more conversions on your site.

Link building helps you rank better in search engines, which means that people will find what you have to offer faster than before! Link building also helps build strong brands by giving them credibility within the industry they serve or specialize in.

In conclusion, link building is a great way to drive traffic and show Google that your website is valuable. It can also help with rankings in search engines like Google and Bing by giving them more information about your site or business. If you want more information about how we can help you about link building for your business, contact us today!